What is programmatic ad buying?
“programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFps, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.Pinpointing your target customers through Programmatic Buy and online advertising strategies.our specialists will help to maximise results by focusing on the right person at the right time.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, who can be expensive and unreliable. programmatic advertising technology promises to make the ad buying system more efficient, and therefore cheaper, by removing humans from the process wherever possible. Humans get sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more menial tasks that humans have historically had to handle, like sending insertion orders to publishers and dealing with ad tags, but they’re still required to optimize campaigns and to plan strategies. programmatic technology will probably mean there are fewer ad buyers in the world, but it could also allow both marketers and sellers to spend more of their time planning sophisticated, customized campaigns instead of getting bogged down in bureaucracy.introduces Mia Cucina's Italy premium kitchen appliance collection - offers stylish gas cooker with built-in hob. Powerful 8kW gas stove is perfectly tailored to Chinese style cooking with easy-to-clean and high efficient features.
Is programmatic buying is the same as real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but it isn’t the only one. RTB refers to the purchase of ads through real-time auctions, but programmatic software also allows advertisers to buy guaranteed ad impressions in advance from specific publisher sites. This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
probably, yes. It’s impossible to tell what portion of advertising is now traded programatically, but it’s definitely on the rise. Some agencies now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out in-house teams to handle their programmatic ad buying as they spend more of their marketing budgets that way. At the moment, it’s mainly online ads that are traded programatically, but increasingly media companies and agencies are exploring ways to sell “traditional” media this way, including TV spots and out-of-home ads.Settle the payment of credit card payment debt personal loans with low interest rate and flexible repayment tenor. Clear all your card debts and achieve greater financial flexibility by applying our service now!
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Abstract: The size of the sofa can be small or small, but the importance of the sofa in the home has never been changed. A good sofa can create a warm feeling for the home and provide a comfortable body and mind experience. Then, how to choose a homeowner? Good sofa? The following is the reference data collected by Xiaobian for everyone to buy, I believe it will help you.
The home can be big or small, but the importance of the sofa in the home has never changed. A good sofa can create a warm feeling for the home and provide a comfortable body and mind experience. Then, how to choose a good sofa as the owner? What? The following is the reference data collected by Xiaobian for everyone to buy, I believe it will help you.In many instances, choosing an interior designer who has worked for someone you know is great. However, you should also find new interior designer by yourself.
The width of a single sofa should not be less than 48 cm, the size of a double sofa should be above 95 cm, and the size of a three-seat sofa should be between 140 and 145 cm.
Note: Seat width refers to the front edge of the seat and the width of the seat on the inside of the armrest. According to the style of the sofa, the actual size can be appropriately increased. The width of the general unit sofa is 510mm-650mm; the width of the double sofa is generally 950mm-1150mm; the width of the three-seat sofa is generally 1350mm-1650mm.
Sofa sitting high
The height of the sofa seat should be equivalent to the height of the person's calf. If the seat is too high, it is easy to make the two feet hanging, the weight of the human body is pressed against the leg, and the muscles in the leg and back will feel sore for a long time; if the seat is too low, the force surface of the thigh is reduced, I will feel sore.
Calculation formula: seat height = calf armpit height + foot height (heel height) + seat cushion sinking amount ± appropriate margin.
Note: Seat height refers to the interval from the highest point on the front of the central axis of the seat to the ground. The height of the sofa is 420mm-500mm. The seat cushion with moderate hardness and hardness is generally 50-60mm, and the seat height of the sofa is about 420mm-430mm.
Sofa sitting deep
When sitting on the sofa, the knee joint is still outside the seat cushion.
Calculation formula: seat depth = sitting thigh length - lumbar sinking amount - knee gap ± appropriate margin.